Snapchat, YouTube, LinkedIn, and Substack have all announced efforts to combat fake writing, images, and videos that are entirely created by artificial intelligence (AI) tools. This type of content, commonly referred to as ‘AI slop’, has proliferated online as the tech industry has raced to create easier-to-use generative AI tools.

Snapchat’s parent company, Snap, said it will stop recommending wholly AI-generated videos in its popular Spotlight feed and instead focus on authentic, human-made content. The platform still allows users to use AI tools to enhance or edit their content, but entirely AI-generated content is typically considered low-quality and repetitive.

Research has shown that people tend to agree with these descriptions, and the more fake AI-generated content they see in a social media feed, the less likely they are to think any of the content is genuine. As Chris Best, co-founder and CEO of Substack, put it: ‘It’s getting harder to tell what’s real on the internet.’

Other platforms have also taken steps to combat AI slop. YouTube has updated its policies around monetization, while LinkedIn introduced a button that allows users to report if a post or comment appears to be AI-generated.

LinkedIn’s chief product officer, Hari Srinivasan, said: ‘AI slop is a top priority for all of us.’ The platform has blocked billions of attempts to post AI-generated comments and is now catching hundreds of thousands of automated comment attempts every day.

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